‘TRU BLOOD’ YOU CAN DRINK

TRU BLOOD™ beverage debuts in BevMo! stores just in time for Halloween courtesy Mallory Liebhaber/ODA PR

BevMo!, the leading alcoholic beverage-lifestyle specialty retailer in the western U.S., just some bite with the addition of the Tru Blood Beverage.

To celebrate the drink’s expansion and the upcoming Halloween season, HBO developed five great new cocktails using Belvedere vodka.

Since its debut in 2009, the Tru Blood Beverage, based on the fictional drink from the HBO® hit series True Blood®, has sold over 1 million bottles nationwide.  The product is licensed from HBO Licensing & Retail and developed, produced and distributed by FMCG Manufacturing.

For more, go to www.bevmo.com<http://www.bevmo.com>

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